John Foraker ’86 set his sights on a new goal: creating a category in the retail food space. He’s no stranger to growing businesses — Foraker left his job as president of organic food brand Annie’s last fall after 17 years and helping build the brand into a $400 million company, leading it through the 2014 acquisition by General Mills and overseeing the transition. Now he’s at work full-time as CEO at Once Upon A Farm, an organic fresh food brand for children and babies. “All my efforts are going toward building this business into a hopefully leading nutrition brand in the U.S.,” he said. And he’s got a famous partner helping him. Actress Jennifer Garner signed on as chief brand officer. “I’ve never been much of a celebrity fan, but Jen is really unique,” Foraker said. “She’s very hands on. She’s a power mom.” Foraker has four children with his wife, Beth ’86. He continues to invest in and advise startups and has returned to Ƶ the past two years to work with business students. And he’s already one step closer to his objective. Once Upon A Farm is now carried in Whole Foods, Kroger and Target stores.